WagonMailer lets you use templates, bring in your own HTML code or start from scratch with our canvas Word-like editor.

• Templates
  While WagonMailer lets you create your own emails in outside programs and bring in the HTML code, we also give you some common layout templates, proven to work in ALL major email programs. You just need to customize them to suit your business.
• Campaign Wizard
  Staging, testing & deploying your email campaigns is easy through our campaign wizard.
• Formatting Canvas
  For those comfortable with MS Word®, WagonMailer gives you the opportunity to add and edit content, upload images and change text in our canvas editor.
• Advanced Code View
  Many of our users are power users, desiring to write their own clean code and bring it into WagonMailer to deploy. WagonMailer allows you to easily toggle between our canvas editor and source editor. You can even import your code from your local drive or through a URL.
• Forward-to-friend
  As part of any successful email campaign, you want your subscribers to forward along your message to as many people as possible. WagonMailer lets you quickly create and link to a send-to-friend form, complete with activity reports showing who forwarded, who they forwarded to, and what new subscribers signed up because of the forwarded email.
• Campaign Archives
  WagonMailer lets you easily create a web archive of previous emails or newsletter issues so your subscribers can access them from your web site. This is great as it helps create more content for search engines to crawl increasing your search optimization for your web site or product.
• Unlimited Image Hosting
  Every WagonMailer account comes with unlimited image hosting. No extra fees. No restrictions. Through our intuitive image library manager, you can easily upload, store and insert images into your messages.
• RSS Publishing
  WagonMailer allows you to create an RSS feed of your campaigns quickly and easily for people to subscribe to.
• Inbox Preview
  Curious about how your email will look to everyone when it arrives? With a single click, WagonMailer will send a copy of your email to all of the major email programs (Outlook, Lotus Notes, Yahoo!, Gmail, etc.) and provide a screen shot report on how well your email will render for everybody.
• RSS-to-Email
  Updating content on your blog or web site? Why recreate for your emails? WagonMailer let's you pull in data via RSS from your web site or blog and update your email content instantly.
• Snippets
  Create a library of reusable content blocks and with a simple tag, drop them into your emails without needing to recreate them every time with snippets!
• Dynamic Content
  Leverage your subscriber's unique information by delivering unique content (images, text, offers and more), dynamically personalizing each and every message. Simply define your business rules, create unique content snippets and let WagonMailer deliver personalized email experiences to every subscriber.
• Live Data Preview
  You use mail merge to personalize. Now run through your contact list with a live email see everyone's information merged before sending!
• Image Manager
  Quickly upload images in bulk into your Image Manager, sort alphabetically or by size or by date added - and even launch an advanced Photoshop-like image editor from right inside of WagonMailer.
• Picnik Image Editing
  How about cropping an image, adding border, text, color treatments - just about anything you could do in photoshop you can now do from inside of WagonMailer!

WagonMailer allows you to create an unlimited number of subscriber lists, with tools to import/export and manage subscribers with ease.

• Unlimited Custom Fields/Demographics
  Create as many custom fields as you'd like to store and merge subscriber data into your email campaigns. First name, last name, last product purchased, birthdate, you name it! It's only limited to your imagination.
• Effortless Import Wizard
  Importing your subscribers is a snap with our import wizard. Just follow each step and your data will sit comfortably inside your account.
• List Cleansing Tools
  WagonMailer provides a list cleansing tool to dedupe, remove bad syntax, previously unsubscribed and hard bounced emails from each of your imports ensuring your lists are squeaky clean.
• Export Wizard
  Need to export your data? No problem with our simple export wizard.
• Supression Lists
  Have a list of subscribers that you want to 100% ensure don’t get emails? Upload a suppression list and keep them off your mailings.
• List & Subscriber Statistics
  How many new subscribers today, yesterday, this month? How many emails delivered to which ISP? With list and subscriber statistics, you'll know.
• Individual Contact Histories
  Drill down to the individual subscriber level and see a complete history for each subscriber and how they interacted with each of your campaigns.
• Advanced Segment Builder
  Easily filter your subscriber list on criteria you determine. Want to email to women only? To a specific zip code? To people who clicked a specific link? No problem!

WagonMailer provides elegant reports on every campaign metric you can imagine, including: opens, clicks, bounces, unsubscribes, forwards and more.

• Opens, clicks, bounces, unsubs, forwards & more
  You name the stat and we've got it for you in real-time!
• Campaign-wide & individual
  You can check out campaign reports at a 10,000 ft view or by drilling into the individual stats of a subscriber's interactions with your campaign.
• Print/download reports
  Need to download a report as a excel file? Need to print a report snapshot to present to your manager? WagonMailer reports are flexible and let you view and distribute them the way you like.
• Autoresponder statistics
  Create a series of autoresponder campaigns and have access to the same beautiful real-time reports as any other campaign.
• Mailing list statistics
  WagonMailer provides detailed statistics on each of your mailing lists.
• Campaign rendering reports
  Curious to see how well your email will look in Outlook 2007? Yahoo? Gmail? WagonMailer offers a basic and advanced campaign rendering suite that gives you a quick report prior to launch.
• Google analytics integration
  Interested to see how many visits and where those visitors went on your web site from an email campaign? If you use Google Analytics for your web traffic analyzer, with the check of a box you can have WagonMailer send tracking information to your Google account.
• Reports-only accounts
  Need to give someone inside or outside your office access to real-time campaign reports but don't want to give them full access to your account? Easy. Just create a "Reports-Only" account.

Quickly create subscription forms, send-to-friend and preference management forms using our forms wizard and then install them on your web site in minutes.

• Opt-in, preference and send-to-friend forms
  Easily create web forms to give to your webmaster to install on your web site allowing you to capture new subscribers, allow your subscribers to manage their preferences or encourage subscribers to forward your emails to others.
• Code or no-code form generator
  WagonMailer gives you a lot of flexibility in creating forms, confirmation emails, post-form processing pages and more. You choose from a WYSIWYG editing environment or work with source code to make them exactly how you want them.
• Install on any web site
  Just hand your HTML to your webmaster and they can easily install it on any web site.
• Complete control of look-and-feel
  Your webmaster can embed any form into any web site and take over complete control of the look-and-feel!
• Unlimited custom fields
  Create custom fields to include on your form to collect whatever data you wish.
• Store and email form results to anyone
  WagonMailer will capture new subscribers into your account and even email you the results if you wish to be notified!
• CAPTCHA & IP stamping for added security
  As an added layer of security, WagonMailer gives you the option to install CAPTCHA on your web forms and also captures the date time and IP address where your subscriber signed up from, ensuring you have a paper trail of their opt-in request.

Powerful Triggers/Autoresponders Stage an ongoing drip marketing campaign by automating your email deliveries through auto-responders.

• Automated Drip-Email Campaigns
  Automate your email marketing through powerful autoresponders that let you set the time, frequency and criteria of delivery of drip-based email programs.
• Sophisticated Triggers
  Basic and Advanced Triggers give you campaign automation options to remarket based on any number of criteria. Put your email marketing on auto-pilot with powerful triggers.
• Powerful Criteria/Segmentation
  Configure WagonMailer to trigger an email based on a demographic (people in a certain zip code) or on behavioral data (they opened a certain email) and WagonMailer will go to work for you!
• ReCart - Cart Abandonment Triggers
  Studies show over 60% of shopping carts are abandoned at the checkout. Cart abandonment emails can be staged to deploy automatically inside of WagonMailer, prompting a friendly nudge to complete their purchases.
• Real-time Statistics
  Just like any other campaign inside of WagonMailer, real-time, beautiful reports are instantly available to you.
• Powerful Personalization
  Once again, just like any other email campaign, you can personalize the content of your autoresponders by using merge tags unique to each subscriber.

With dedicated ISP relationships, inbox monitoring globally, and enhanced deliverability tools, WagonMailer helps ensure your emails reach the inbox.

• ISP Relationships
  WagonMailer works on a first name basis with ISP's around the world to help ensure delivery of emails to their customers inboxes.
• Whitelisting
  WagonMailer is whitelisted at all of the major ISP's that have an approved whitelist program helping to ensure your emails get through.
• Blacklist Monitoring
  WagonMailer delivery team monitors blacklists daily to ensure that no mailing has hit a blacklist and if they do, we take steps to correct it for you.
• Human Reviews/Approvals
  All large lists and first-time mailings are reviewed by a human to ensure that no single mailing jeopardizes our reputation thereby ensuring success for all customers.
• ISP Feedback Loops
  In addition to direct contact with global ISP's, WagonMailer has tied its technology into the ISP feedback loop system (RFBL - Real-time Feedback Loops) ensuring that any spam complaints are handled immediately.
• Authentication
  Authentication represents new protocols in ensuring WagonMailer is a legitimate sender and can send emails on behalf of your brand.
• Enhanced Monitoring Suite
  Through our partnership with leading deliverability consultant Return Path, WagonMailer monitors global delivery of emails in real-time through its mailbox monitoring system.

Help is there when you need it. Through our Help Center, Best Practices Blog, Video Tutorials and Custom Support packages, you can quickly become an email marketing expert.

• Online Knowledgebase
  Search our ever growing online knowledgebase for quick answers to your questions. You can even bookmark, share with a colleague and .pdf any of your answers to go!
• Video Tutorials
  Not the reading type? Me neither. Turn up the volume and sit back as we show you how to do just about anything inside of WagonMailer through our growing library of video tutorials and training.
• Best Practices Blog
  Need to know the best time of day to send? Curious as to how to craft an effective subject line? Check out the best practices blog for ongoing highlights of street-smart email marketing.
• Email Support
  Not sure of the best way to do something? Need to know what others have found successful? Head on over to the best practices blog to learn ways to make yourself a better email marketer.
• Phone Support
  OK, you're a people person. We are too. Feel free to pick up the phone and chat with us if you need to talk through a challenge. That's what we're here for!
• Remote Desktop Support
  Can you believe it? We can even take control of your computer and show you exactly how to do something in case you still can't quite get it done.

The security of your data and privacy is extremely important to us, so we've invested heavily in technology, data storage, backups, and independent privacy monitoring services.

• Secure Data Center
  All WagonMailer customer data resides in a world-class, secure data center, powered by Level-3.
• Data Backup & Security
  All data is secure and password encrypted so that not even our own staff can read them. All account data is mirrored and backed up regularly.
• Systems Monitoring
  A dedicated systems administrator ensures all systems are operational 24/7 to ensure no downtime.
• Privacy Policy
  Our privacy policy ensures that all data is private and will not be used, sold or published other than in ways you use it.

Need to integrate or pass data between your system and ours? No problem. With an industry standard open, flexible and powerful API, WagonMailer lets you move data effortlessly.

• WagonMailer API
  The WagonMailer API gives developers a toolkit to integrate their WagonMailer data with in-house systems, third-party apps and more.
• Salesforce.com Integration
  WagonMailer allows you to easily tap Salesforce.com reports to pull in new lists and then sends campaign results back in real-time to the contact or lead record.